White Paper: Data Security
Executive Summary
Data is fast becoming a company’s most valuable asset, but with that value, comes added pressure to keep it safe. We all know that it is an essential part of the modern marketer’s toolkit but it can be challenging to manage and protect. The security and privacy of customer data should be a top priority for every single company that is active online and storing business data. This applies to all forms of marketing, but email can be especially vulnerable as many businesses will be using sophisticated segmentation and targeting campaigns that involve keeping a lot of data on file. Additionally, with many people now performing email marketing (and online marketing in general) through cloud-based software systems it’s even more important to be on top of protecting your data.